Don’t Be Fooled by Fake Online Reviews Part II

In July I wrote about the dangers of blindly trusting online reviews, especially for high-dollar services like moving companies. That piece told the story of Full Service Van Lines, a moving company that had mostly five-star reviews online but whose owners and operators had a long and very public history of losing or destroying their … Читать далее

Don’t Be Fooled By Phony Online Reviews

The Internet is a fantastic resource for researching the reputation of companies with which you may wish to do business. Unfortunately, this same ease-of-use can lull the unwary into falling for marketing scams originally perfected by spammers: Namely, fake reviews and dodgy search engine manipulation techniques that seek to drown out legitimate, negative reviews in a … Читать далее